You need to seek and destroy the obstacles blocking you from seeing the truth about what you sell. How do you do that?
You have likely heard the 'know thy customer' adage. You know, find out all you can about your customers so you can not only communicate your offerings better, you can find out what else they might want. Trust me they want to buy more stuff, you need to find out what. How should you start?
You can start out by creating the stupidly terrifying and mega easy questionnaire. Most of us fear asking for answers. Half of it is that we feel we are imposing and the other half is we will get answers, some may give us a boo-boo on our ego.
Let me ask you this; let's say you just bought my ebook and I sent you a questionnaire with questions on how I can help to bring you more customers. Would that piss you off?
If you just cleaned a persons carpet and you sent them a little survey or directed them to a website to help them in the future, would they mind? heck no
Developing the right survey
I will give you an example of a survey but you must be made clear on a few things first. People lie. They may fib a bit on their income or on their true feeling about your thingy. To diffuse this it is wise to do blind surveys so they will be more likely to answer it. Don't ask for their names or any other identifying information.
Make a survey through an online service like surveymonkey or have them fill out self mailer cards if you deal face to face.
You are after only one thing, the truth
Questionnaire example:
Thank you for trying ________________. It means a lot to us to make sure you
got everything you wanted from our ____________
If you would please take 3 or 4 minutes to answer these questions it would help us to serve
you better in the future. Thank you very much.
This is an anonymous survey so no name or email is needed
Please tell me the main reason you purchased our (service/product)
_______________________________________________
Please rate on a scale of 1-5 (five being best) why you made the purchase
__ The offer was too good to refuse
__ What was said in the ad
__ Our company name or reputation (or if you are online, your personal name)
__ Timing- You have been thinking about it for a while and there we were
How did you find out about us/me?
__________________________
On a scale of 1-5 how would you rate your experience with us/me?
___
What is it you liked best?
______________________________
What could be improved?
______________________________
Would you tell your friends or family about us/me?
_______________________________
Will you buy from us/me again? If not please explain why
_______________________________
Did you consider buying from someone else before us/me?
____
If so, who was it?
________________________________
Why did you choose my/our product or service over them?
_____________________________
What is your household income?
__ $30,000-50,000
__ $51,000-70,000
__ $71,000-100,000
__ $100,000+
How old are you?
___
Are you single or married?
____
Do you have children?
____
What magazines, newspapers or social websites do you enjoy?
__________________________
Do you use Twitter?
__
Final question: Do you feel like your purchase was money well spent?
__
Thank you very much for your time and please feel free to contact me
personally with any questions or comments.
Bob Crabtree
XYZ Inc
333-444-3333
bob@XYZ.com
The reason for doing a survey is reasons that can turn your business into a very
successful business. No matter who writes your ads nobody can create a successful
ad without knowing really well who you are dealing with. If you keep sending out
ads or creating sales pages that speak to everyone you will not make it.
Next week we take this a step further. Because all of the answers will not be the same
you will need to segment your list into categories of customers.
This will help you a lot with selling more and wasting less on advertising.
Until then, go get some
Paul
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