I know you are feeling the pressure from running your own business. Everyone is.
In these uncertain times it is important to stay focused. Your business success or failure does not depend on your next ad (I hope), it depends on your plan.
What is your plan for the future?
I have a very motivated train of thought. It is very hard for me to stay focused on one thing. I find that nothing has helped me more than planning. I don't mean a business plan or a 10 year forcast, I mean a daily plan.
Look at your situation right now. What are the things you are lacking to get your business running smoothly? It could be getting your marketing in order to making sure your taxes are in order.
You need to first write down what you need to do. We all procrastinate and that level depends on how we internalize the issue. The more you have built up the matter in your mind dictates on when and if it ever gets done.
Instead of waking up and going through the day doing things you don't mind doing, creat an itinary for the day. You may be running your business for 10 hours but you need to spend some time working on your business.
After you look at what needs to be done, start scheduling those things on your daily schedule. If you need to get your website optimized you sit and complete that task. I am not saying that you need to learn SEO or how to create a website. You figure out how you will take care of the issue and have a completion date.
You may do work on it yourself or you may research who can do it for you. Get the time or costs calculated and schedule that in your planner.
The important thing is to DO IT!
When I write out my schedule it looks something like this:
Tuesday
6am-7am : Create postcard for Joe
8am-10:30am: Work on my website
You get the idea. If I do not write these down for some reason it all becomes optional. I am not kidding, I will pick what I want to do instead of what I have to do.
For some reason when I have it scheduled I see it as a task to be completed and it has less 'think time'. I don't really build up a lot of bs emotions like I do when I just go through the day doing whatever.
Guess what else, use this to get things done for YOU. Maybe you want to learn a new language or get better at something... SCHEDULE THAT TIME TOO!
I absolutely promise you that you will get more done doing this. This is SO valuable to your future. You will make more money and waste less of your life.
Owning your own business is toughest because it takes massive discipline. We don't usually hold our time accountable, we're the boss.
You absolutely need to teach yourself this technique. All the marketing in the world will not help you if everything else is half-assed.
You had the balls to start a business now use your brains to grow it.
Go get some
Paul
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