All the Windows in Your Home Cleaned- $50

Have you ever looked through craigslist at "companies" screaming how they are cheaper than everyone. How they will beat any price. I'll tell you what, I see legitimate companies having a fire sale every now and then too.

This trend is nothing new and has been around forever. When we don't realize the value of what we are selling we can only look at how to cheapen it.

I have never really seen the "we'll beat anyone's price" work well in this business. Sure there are people out there looking to get their windows cleaned on the cheap, there are also Priests molesting children.

To try and win over a market of people that are void of finding true value and look for cheapest price; is business suicide. We are not selling products made in a third world country, we are selling our time and expertise.

Do you want a bunch of under-priced customers? How would you feel about your service after time? You must not be thinking it is worth very much which will lead to problems.

Most times we hit slow periods because of poor advertising. Some like to blame the seasons or economics or the planets alignment... maybe the ads suck. Maybe you are not putting out enough. I run a business cleaning windows in Minnesota and somehow got a 4% response on a flyer in January. Don't give me "it's winter". You just need more effort.

Most hate advertising as they associate it with ads that got no return. You will have flyers and postcards that stink. Insurance companies spend millions on campaigns that bomb, do you see them stopping? Do you see them going broke?

Start adding true value to your service instead of sucking it out. You can't possibly get away with "cheapest price, best quality". That does not exist and everyone knows it.

Raise your standards, build value, raise awareness and raise your price.

Go get some


Paul