So Many Money Making Scams.

Over the past year I have got a lot of business owners asking me about products or services out there by other marketers. Usually they mention the other guys name. Most times I have not heard of the other person/product so I need to look into it.

As with most industries there are a lot of "make $1000 a week" products in the window cleaning niche. I have had people send me stuff they bought from these con men and I am beside myself. I have seen products that really don't go beyond "make a good flyer", or "design nice looking postcards"... are you kidding?

I have participated in marketing that has generated over $500,000 over the past year and a half. Telling people to go make a pretty flyer is like telling someone who is hungry to go eat. Sure you can make a flyer and get business. What these products don't talk about is actual success or accountability.

I have seen examples of terrible flyers and postcards in these products. I have contacted them to ask how these did and they would not tell me! (I was contacting them as a window cleaner, not Onslaught)

If you have a flyer that kicks butt and you slap it in a product you sell for $100, shouldn't the results of their experience be included? Most of these slack-asses Photoshop up a few flyers just for their product. Most of these ads have never been tried! So you are buying nothing. You are just as well looking at junk mail, at least there is some science behind why it looks and is written the way it is.... and it is FREE!

Guess what else, I have participated in ads that have tanked. There is no magic wand and nobody can produce great ads constantly. The key is in your target market. Once you figure out what your desired customer wants, you give it to them. What works for me in Minnesota may not work in Alabama.

The one piece of advice I give is to research the product developer. Has this person been successful in marketing? If he has/had a successful window cleaning business that does not mean anything. It could mean a great market with poor competition. I have a small company but helped others make over $500,000 in sales.

You want to make more money, don't allow that to blind you when looking for help. Also, look outside of your industry as that is where breakthroughs occur. If you just copy what similar companies are doing you just become a clone.

Until you find the help you need, DO SOMETHING! Create a flyer or postcard. Get your website optimized, both for SEO and for consumers visiting it. Being ranked #1 will not do you any good if your landing page is uninformative or hard to navigate.

Always keep track of your results!

Go get some

Paul