Wednesday, April 22, 2009

CNN Can Kiss My A....


Nobody is spending money? Obama's check writing has everyone freaked out?

Judging by my busiest spring in years I find these "facts" to be a crock of sh-t. When owning a business it is very important to focus on what is happening within your customer base. Your current customers not only let you know how you are doing, they let you know how external factors are effecting them... like fear propaganda being peddled by the news.

I own a window cleaning business and window cleaning is definitely a service people living with fear will sacrifice. Guess what? No fear

I wish I could sit here and tell you that my cutting edge and brilliant marketing is harvesting fields of customers. The fact is I have not even been able to advertise beyond my minor ads. The only thing I have used so far is my website (which is ranked #1 in my best keywords) and oddly, craigslist.

I have booked MASSIVE amounts of work off a site where people go to find a bargain. A site filled with "companies" screaming WE ARE THE CHEAPEST!

My heavy advertising starts next week with 5000 fliers going out every week. I will likely be booked for the month of May in a week if things keep going like it is.

For those of you on a shoestring budget there are things you can do to bring in customers for nothing or near nothing.

  • Optimize your website using SEO (if you don't have one, GET ONE!)
  • Write a good ad for craigslist and replace it everyday
  • Call your current customers to sell them more
Most people think craigslist sucks and that is where all the bottom feeders hang out. If I told you I booked almost $2000 worth of work in one week ($1875 to be exact) would that change your mind?

The key to success against your competition rests on a few factors;

  • You need a website (it not only legitimizes your company, it takes them away from craigslist)
  • You need to have a wordy ad on cragslist. I know everyone thinks that people do not like to read a lot of wording and everyone would be wrong. Do you see 2 sentence books or newspapers selling well? People love to read something interesting.
I am going to place an example of my red hot ad here. I ask that you do not reproduce it word for word and it is protected by copyright.

I really go out of my way to legitimize my business as people get a little guarded to hiring someone that will be in their home. Remember I made almost $2000 in 1 week with this so it is a proven winner. Do not allow your judgment to cloud reality.


April 21st, 2009

Dear Homeowner,

You can finally be rid of those hazy dirty windows. Your window cleaning options with us come in 2 easy to understand packages. You get to choose the exact type of
service you need. We know after many years that one size does not fit all.

Along with these excellent window washing options you also have our satisfaction guarantee-

Try it Before You Buy it Guarantee

That's right, we don't want your money until you love your new look. Just like going to the department store to get some fancy duds, you try it on and buy it if you like how it looks.

After we are done transforming your dull dirty windows into clean vibrant windows, you can take a look around and make sure you like what you see.

You get more than what you pay for with our service, every time- Guaranteed!

Why choose us?:

* Expertise- More than 100,000 windows cleaned
* Protection- Feel safe knowing we are insured to 1 million dollars
* Choice- We offer you great options
* Price- We are a family owned business and we make sure our prices are family friendly
* We love pets!- If you have pets you can be assured we are very careful and kind to them
* No risk- You have a 100% satisfaction guarantee

We helped help thousands of Minnesota homeowners just like you easily solve the eyesore of dirty windows. You have 3 convenient ways to get a no obligation, totally FREE quote.

You can call Paul- 763-458-4400
You can simply text us your address- 763-458-4400
You can reply to this posting (we do not list our email here anymore because of massive SPAM)

You will have a quote within 24 hours

If you get your FREE quote before April 25th and accept that quote, you can take $20 off a interior and exterior window cleaning. You
must get a window cleaning quote by April 25th.

Please feel free to check out our website for more information. Deciding on who you want walking around in your home should be carefully considered.

We service Minneapolis and ALL surrounding suburbs.

A Pane in the Glass Window Cleaning
1107 Monroe St
Minneapolis, MN
763-458-4400

Please visit our website- www.apaneintheglasswindowcleaning.com

© Copyright 2009 A Pane in the Glass Window Cleaning


Go get some


Paul

Need some help with your marketing?
onslaughtmarketing@yahoo.com

No comments:

Post a Comment