Learn From Infomercials

If you watch a lot of TV you will see many channels with infomercials. If you don't see those you certainly see the mini versions. (like the "Snuggie" or the "Clapper" commercials).

Most of you may not realize what the difference is in these type of commercials over other products advertised. The difference is one is a direct response commercial and the other is brand awareness.

Your companies sole focus should be on direct response and not brand awareness in your ads. Do you know what builds brand awareness? people buying your service. Your goal is to entice as many people as possible to sign up. I don't care how much money your competition is throwing at display ads, a fleet of painted vehicles or whatever. You can beat them and profit more than they do.

It is VERY costly to try and go the branding way and it is not a measurable marketing system. You will have no idea why people call or when they will call. It could take years to establish your presence and many thousands of dollars... plus you need to do it right or it wont work anyway.

If you build it they wont come without a good reason.

Do you know why infomercials work so well (and believe me they do). First they slam you with wonderful benefits of the product. They show you people enjoying/using the product (that is a psychology tactic) and after all of that they give you some great free gifts if you run and CALL NOW!

If you sit and watch infomercials with a pen and paper and write down what catches your interest, do that to your ads. The best direct response marketers in the world are hired to make these commercials. You can glean a lot from them.

Look for infomercials that are on all the time (that means they are killing it and making amazing $). Scribble down notes from what you see at the very beginning (that is when they pull out their hooks to grab viewers) to the free gift at the end. Those hooks and "limited" freebies are what you need for your ads. Notice how the commercial builds momentum totally reeling in interested prospects, then they hit them with the offer.

You can use this exact method in your advertising, more so if you are still putting your company name at the top of the ad. The sooner you realize it is about them and not you the faster, easier and cheaper you will notice a real brand awareness.

Most of you will not do this. Most of you will flounder with your current efforts.

Success is not given, it is earned

Go get some!


Paul