When "out of the box" Means Just That

First off, welcome to my first blog!

Every week you come back you will have a brand new idea to try. I will scour the world to find tried and true (no bs theories) marketing, advertising and customer retention strategies.

Some will seem like an innovation and some will be revelation that has been right under your nose. Come back every week (sign up so you get alerted of a new post) and discover an idea that may put you over the top.

Genie in a bottle

Here is a very interesting direct mail campaign aimed at a very cherry picked target list.

Some company in the computer electronics field tried a very nifty tactic. They bought a couple cases of bottles, created a sales letter, rolled it up and shoved it in the bottle. Then they mailed it to the prospect like that!

You must be thinking that is too crazy, maybe kinda dumb. I guess it was a bad idea since they only got a 98% response!!!

Maybe they were "lucky", maybe the Gods felt sorry for them that day. Well, the Gods were in a real good mood with this mortgage business too. They sent out bottles to a cold list of 50 Realtors and had 34 calls!!

Do you see ways an idea like this could work for you? Did you think that the mortgage and computer industry would bite on such a weird approach? If they bit anyone can bite.

I would try something like this with high end residential prospects, property management companies. I would try it to any prospect that would yield a good profit margin. Maybe even try it with a company you would like to partner up with.

You need to put together a 1 page, 2 sided sales letter (take your time on it). You want personallity AND facts/reasons about who you are and why they need you. Make an offer at the end. Tie a piece of ribbon around the letter (make sure the letter is wound tight so it comes out)

I guarantee you this, you will have their total attention; so use it wisely.

The key to my blogs is to crack open your skull and allow you to see marketing like you never seen it before.

Go get some!

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http://www.onslaughtmarketing.com/